DK – day 4

I’m so happy. Daniel and I just got an envelope with the material for the big pitch….and our two ideas are in it. How cool is that?!

Today we have done research and though of new ides for another project. This project is also in the beginning stage, as to be pitched for the client. It is really exciting to be included here, to see how they work here at Digital Kitchen. How they prepare for the pitch and how that is a really really important part. This is something I know already, but kinda forget when working on a team at Hyper Island. There we work really hard and we present. But how we present never really get the time it should to be prepared. Something I’ll bring when going back.

Before lunch we met up with Ben again to share the ideas we had and got feedback on them. In the afternoon we wrote it all down and created some visuals for the ideas. We also sat in on a meeting for a another project. This will be pitched in a week, so tomorrow we will see if we can find some ideas for this too.

A lot of working, and we love it.

DK – day 3

Today we got introduced to another project. Really really exciting, and really huge. We started the day with finishing up the two ideas we presented yesterday. Since we presented Hyper Island-style with A1 paper and lots of post-its we needed to create a digital version too.

Before lunch we met with one of the producers Murphy, and had a phone conference with Ben, Creative, where he told us about the new project. (The reason he wasn’t at the office? Snow storm and chaos in New York.) We talked about it a little; what we wanted to do, how we will research and what direction we will go. Then we went home. Clock being 5:30pm so not to early, but we needed some time away to create the focus for this new project.

DK – day 2

Daniel and I came into the office at 10am and started to work right away. Oh, it felt great. We knew what we had to do, we knew what we wanted to perform, and we knew how to do it. We just had to find the greatest ideas for this project. I have worked with Daniel before, both with THISPLAY and with the DM11KNA concept, and we work really well together. So to have this whole day to work and to come with ideas was great fun.

We had one big idea before lunch, and then after lunch we got two more. I forgot! To do this we had to sign freelance forms, how cool is that!?! We are super stoked. We both felt kinda tired in the afternoon, brainstorming and concept development can be really exhausting. But with the ideas we had, and the meeting coming up at 5:30pm we were ready to present.

What DK is doing right now with the project we got involved in is working on a pitch. It is really cool to sit in on their meetings and to here how they are going to present and what they are saying and what order everything goes.

How it went? They want us to finalize two of our three ideas, so pretty well I would say.

My personal projects

Now you can find my personal projects on hyperisland.se.

One great day in Stockholm

I started the day with meeting Oskar at Hyper Island, Stockholm at 8am. We talked about the upcoming meeting and gathered some information that we wanted to present. And at 9am the board meeting started where both Oskar and I are representing the two Digital Media classes.

The meeting went really well. It was cool to get so much information about Hyper Island from a totally different perspective and I feel like the others at the meeting felt the same way when Oskar and I talked through our perspective. The meeting went on for three hours, but it really didn’t feel that way. It was always a discussion and everyone got to say what was on their mind. We also decided that the next meeting will be in February and it will be held in Karlskrona.

In the afternoon I had two more meetings, One with the head  of marketing at Hyper Island. We were talking about student business cards, but I’ll get back to that when I have more information to share.

At 3pm I had another meeting. When I was in Stockholm last time for the Experience Technology I talked to a guy at the exhibition. He liked our idea then and I thought to contact him about this project as well. He is working on applications, so that was a perfect match since that is what my group is working on right now. I meet Fredrik and his team and we talked for over an hour and I got so much feedback and plenty of input. I’m super excited about our project now, even though we are changing it a little…

Client: Karlskrona Kommun

Today we got into new groups and got a new project. This time with a real client. Very exciting. The client is Karlskrona Kommun (the municipality of Karlskrona).

The Brief: The city of Karlskrona wants to attract as many new residents as possible. The goal is to increase the city’s population with 25% by the year 2025.

As part of this goal, Karlskrona intends to become the number one city in the world, when it comes to media and innovative marketing, by using digital, interactive, and moving media.

For this project idea developing has a huge part, which it always should have. But today we really practiced it. We got different assignment just to help us brainstorm and to get as many ideas as possible. Very useful and I learned a lot.

Divided into groups

Today we got our groups that we are working in for the next week and a half. How we got it? First we were walking around to music inside the room, when the music stopped we stopped. Together with the two people closest to me I was then suppose to dance and follow each others moves. After that we were again walking around the room, but now in the groups of three. The last time the music stopped my group got mixed with the closest group of three. And that was our final group for this project.

First project, first group. I’m very excited.