My group had a pitch today. We have been working on this brief for about a week, so it’s been quite hectic but a lot of fun. I can’t say who the client is nor what we worked on. We got some good feedback though and there was a lot of information that I’ll bring on to the next project.
Here is the raw feedback my group got from our mentor today when we told him who our second client is: “Astounding opportunity. Dream job. Don’t fuck it up.”
We sure wont!
First day back at Hyper Island, and we already got into groups and we got our client. I’m really happy with my group. For the next nine week I’ll be working with Ola Syse, Josue Motta, Sandra Svensson, and Christoffer Erneholm.
The client we got is LOKA, a Swedish sparkling water brand. We will also find a second client by ourselves. But it all feels very good. This will be a great Final Project.
This is one of the sites I worked on during the last module at Hyper Island. Our client was Stena Line, and they wanted a campaign site for the launch of their new boats. Here you can view the site.
On Monday the whole class shared our projects and insights from this last module when we worked as three agencies. My agency, D3, had a great presentation. Even though we weren’t done with our projects, the class and both Robin from Britny and Victoria from Hyper seemed pleased with what we said and showed.
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Now module, The Project Life Cycle, just started and I got a new group and a new brief. This time the brief is from a real client and I’m very excited about this. In my group we are six people: Petter Andersson, Lina Säfström, Pelle Kjellqvist, Paweł Zwoliński, Tobias Bergström, and I. And the client we are working with is World Food Programme.
The more research I do the more impressed and amazed I get over the work of WFP, and sad over the whole situation. I realize that there isn’t so much I have to do to actually help, and that makes me want to do more. This is exactly what I’ll be working on for the next three weeks: to make people aware!
Long day today. We met up at 9am and didn’t leave until 8pm, and we are still not done for the day. I love it.
This morning Daniel and I started with the brief we got yesterday while Axel and Rasmus continued/finished up some work for their current client. We sat down at 350, while Rasmus and Axel sat on the 14th floor (333). Rasmus came down to us during lunch and we had a check-in about what we thought about the brief and what we had talked about.
We were also told that there would be a meeting in the afternoon about a new brief. This brief was for another client and the job was a banner ad for two products. So we split up in pairs for 20 minutes, and then all four of us talked about all the ideas we had. Then we did the same thing again. At the follow-up meeting six of the ideas (three for each product) were successful.
For tomorrow three creatives are drawing sketches for our ideas, Daniel and I are writing the frame description and Axel will write the call-outs. So it will be fun to see them all come together in the morning.
Daniel Dominguez and I are now at R/GA for our work shadowing assignment. This week we will follow Rasmus Keger, jr Art Director, and Axel Lindgren, jr Copywriter. They are graduate students from Berghs School of Communication, Sweden and started working at R/GA this summer.
Just like last we came in right after a big project being done, so Rasmus and Axel didn’t have the week all figured at right away. This worked out really well, and instead of trying to shadow someone else for a day, we got the chance to ask all kinds of questions about school, work, projects, and more. We also walked around the office and got introduced to people.
The office here in New York is divided in three buildings. Or maybe not divided, but has expand into. The building in the image above is the 350 office. Rasmus and Axel are sitting in the 333 building, and then there is the 353 building.
Before lunch Rasmus and Axel got the news that they would be presented to a new brief around 4pm and at the same time they got more to do on the current project. So all of a sudden there was tons to do. Very cool to see this change and to realize how important it s to be flexible.
Daniel and I didn’t know if we could sit in on the meeting but the Creative Director for this project asked for us. So exciting. And it is a big client….but I can’t say no more! This meeting took over an hour, we got the brief, looked at the deck and felt really happy about it. What an amazing start of this work shadowing week.
Today we got into new groups and got a new project. This time with a real client. Very exciting. The client is Karlskrona Kommun (the municipality of Karlskrona).
The Brief: The city of Karlskrona wants to attract as many new residents as possible. The goal is to increase the city’s population with 25% by the year 2025.
As part of this goal, Karlskrona intends to become the number one city in the world, when it comes to media and innovative marketing, by using digital, interactive, and moving media.
For this project idea developing has a huge part, which it always should have. But today we really practiced it. We got different assignment just to help us brainstorm and to get as many ideas as possible. Very useful and I learned a lot.
