Started the day with an XV update session and told the class about the second sendout being sent today. We also planned a meeting for the Promotion team at 3pm to finalize the ideas around the third sendout.
The meeting was re-scheduled and at 1pm we met and talked about ideas of the experience of sendout #3. This sendout will include the persons name, as in the other two, the URL (whatisXV.com), and the personal code.
The ideas we have is to write the text in a non obvious way, with for example magic ink, wax, or a glow in the dark-pen. We ended the meeting and Johan and Alexander went to the stores around here to see what they could find. We also decided on another meeting after they got back.
So at 3:15pm we had an update about the materials we could use. And now we have five different ideas that we will try. Mock-ups will be done before tomorrow for our next meet-up. We have all these meetings because of our deadline. The third sendout to the U.S., Europe, Asia, and Canada will be sent on Friday, so not to many days to work with.
Ideas for mock-ups:
- an illustration of a keyboard w/ missing letters
- wax on one paper, baking paper on top – use pencil to see the code
- write the code with dingbats
- melt a candle and write with the wax
- a riddle using roman letters