What is XV + AR

I was going to bed when I got an idea for a run. A little over a year ago my class and I was in the beginning of the Promotion and Marketing module. We were suppose to promote ourselves, the class, and Hyper Island. That was when “What is XV?” started. When we talked about how to get the industry people of design and advertising to notice us we joked about life size posters and cutouts.

Now since I’m working at GoldRun I can do this! I can create ARs of Masse Nisstany who is in Beijing and Ola Syse who is in Amsterdam, and place them right here in New York where I am. How cool is that.

theXV

I realized that I didn’t have the XV banner here on the blog….but now I do. If you don’t know what XV is, it is my class site were you can get to know everyone in my class DM11KNA. Click the banner in the top right corner and check it out.

Dragsö

I just came back home after been to Dragsö camping. I was there helping two of my friends and classmates. I’ll tell you more about their project when it is official.

This category and these posts were published on May 15th, 2010. For five months my class has been working on a class promotion project, which has been secret until now. During this time I have been writing posts but only to save them as drafts. Now it’s no secret anymore, so here is my story.

Tonight is the night!

Tonight is the night and I’m off to SidLee and our release party. There are over 90 people attending, but I know some people aren’t even on the list. So the party will be a success for sure. I’m very excited to meet everyone who is coming, to see SidLee’s office, and to just be celebrating our launch of XV.

The Photoshoot

This is the first movie the documentation team is releasing. Many more to come, so keep your eyes open.

@whatisXV

Nina and I will work on some more PR, and while she is writing the press release I came up with the idea to tweet out small images of the photo showing the interior from the photo shoot. We already have a twitter account, but in the name @dm2011kna. Since people already follow this account, I just switched name on it to @whatisXV. I got the photo from Alexander and made 15 pieces out of it. So from today until launch these images will be sent out in a random order.

This category and these posts were published on May 15th, 2010. For five months my class has been working on a class promotion project, which has been secret until now. During this time I have been writing posts but only to save them as drafts. Now it’s no secret anymore, so here is my story.

Interview

I helped Masood with an interview yesterday. He interviewed Josue about the process of the Production Team and I was the sound assistant. I sat next to both of them with headphones on and I could here everything from people walking by, chips eating, and shoes rubbing against each other. Cool.

It is very cool how much material the Documentation Team has, but man does that mean a lot of work. It’s kind of overwhelming, but if we all can help out I’m confident that we will have something amazing in the end.

Secret code

I just talked to Ola about the movie he, Josue, Kristian, Andreas, and Rasmus created. They have one account on YouTube, and one on Vimeo, but both are set to private as of now. So the question he had was when to put them to public. The thing is that there is one secret code hidden in the movie, so it would be cool to see if anyone saw it and used it to log in to the invite site.
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Invite site, day 3

It is so cool to see the logos lighten up. As of now Bobby, Britny, FirstFlight, Firstborn, Phosworks, Public Class, Wieden+Kennedy, Dazed, Kollektivetlivet, Your Majesty, Shrpa, weareflink, and Harder has logged in. Hopefully more agencies will log in on Monday. Later in the week we will talk about sending out a personal emails with the codes to the people who haven’t yet logged in. We will also talk about when we can start inviting other people.

&

Today has really been an exciting day. During lunch I went to the post office to ship the last sendouts that will go to the Swedish addresses. When I got back to Båtsman I checked twitter (as usual) to see if anyone has been tweeting about us. I have a group called XV sendouts and a search for “whatisXV”. And today there was something.
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Sendout #3: ideas and mock-ups

Started the day with an XV update session and told the class about the second sendout being sent today. We also planned a meeting for the Promotion team at 3pm to finalize the ideas around the third sendout.

The meeting was re-scheduled and at 1pm we met and talked about ideas of the experience of sendout #3. This sendout will include the persons name, as in the other two, the URL (whatisXV.com), and the personal code.

The ideas we have is to write the text in a non obvious way, with for example magic ink, wax, or a glow in the dark-pen. We ended the meeting and Johan and Alexander went to the stores around here to see what they could find. We also decided on another meeting after they got back.

So at 3:15pm we had an update about the materials we could use. And now we have five different ideas that we will try. Mock-ups will be done before tomorrow for our next meet-up. We have all these meetings because of our deadline. The third sendout to the U.S., Europe, Asia, and Canada will be sent on Friday, so not to many days to work with.

Ideas for mock-ups:
- an illustration of a keyboard w/ missing letters
- wax on one paper, baking paper on top – use pencil to see the code
- write the code with dingbats
- melt a candle and write with the wax
- a riddle using roman letters

This category and these posts were published on May 15th, 2010. For five months my class has been working on a class promotion project, which has been secret until now. During this time I have been writing posts but only to save them as drafts. Now it’s no secret anymore, so here is my story.

Launch Party

Today we got the confirmation about our launch party in Amsterdam. Ida Ragnarsson arranged for us to be at Sid Lee’s gallery between 8-11pm on Friday May 14th. So cool.

So we will be there and Sid Lee will sponsor us with beer and wine. We will show the website, but still go live by midnight. This is something for Sandra and Karin to figure out. I know they are looking into the next bar we will go to after 11pm.