I just got a phone call from Fi and Daniel and I are invited to the event on Thursday. Very cool! Now I just need to read some more about Ajax so that I have somewhat of an overview of what they will be talking about….
I just got a phone call from Fi and Daniel and I are invited to the event on Thursday. Very cool! Now I just need to read some more about Ajax so that I have somewhat of an overview of what they will be talking about….
Daniel Dominguez and I are now at R/GA for our work shadowing assignment. This week we will follow Rasmus Keger, jr Art Director, and Axel Lindgren, jr Copywriter. They are graduate students from Berghs School of Communication, Sweden and started working at R/GA this summer.
Just like last we came in right after a big project being done, so Rasmus and Axel didn’t have the week all figured at right away. This worked out really well, and instead of trying to shadow someone else for a day, we got the chance to ask all kinds of questions about school, work, projects, and more. We also walked around the office and got introduced to people.
The office here in New York is divided in three buildings. Or maybe not divided, but has expand into. The building in the image above is the 350 office. Rasmus and Axel are sitting in the 333 building, and then there is the 353 building.
Before lunch Rasmus and Axel got the news that they would be presented to a new brief around 4pm and at the same time they got more to do on the current project. So all of a sudden there was tons to do. Very cool to see this change and to realize how important it s to be flexible.
Daniel and I didn’t know if we could sit in on the meeting but the Creative Director for this project asked for us. So exciting. And it is a big client….but I can’t say no more! This meeting took over an hour, we got the brief, looked at the deck and felt really happy about it. What an amazing start of this work shadowing week.
I’m so happy. Daniel and I just got an envelope with the material for the big pitch….and our two ideas are in it. How cool is that?!
Today we have done research and though of new ides for another project. This project is also in the beginning stage, as to be pitched for the client. It is really exciting to be included here, to see how they work here at Digital Kitchen. How they prepare for the pitch and how that is a really really important part. This is something I know already, but kinda forget when working on a team at Hyper Island. There we work really hard and we present. But how we present never really get the time it should to be prepared. Something I’ll bring when going back.
Before lunch we met up with Ben again to share the ideas we had and got feedback on them. In the afternoon we wrote it all down and created some visuals for the ideas. We also sat in on a meeting for a another project. This will be pitched in a week, so tomorrow we will see if we can find some ideas for this too.
A lot of working, and we love it.
Today we got introduced to another project. Really really exciting, and really huge. We started the day with finishing up the two ideas we presented yesterday. Since we presented Hyper Island-style with A1 paper and lots of post-its we needed to create a digital version too.
Before lunch we met with one of the producers Murphy, and had a phone conference with Ben, Creative, where he told us about the new project. (The reason he wasn’t at the office? Snow storm and chaos in New York.) We talked about it a little; what we wanted to do, how we will research and what direction we will go. Then we went home. Clock being 5:30pm so not to early, but we needed some time away to create the focus for this new project.
Fi are having an event next Thursday and I’ve emailed them to see if Daniel and I can come. The event is called “The SEO Wars: Flash vs. Ajax”. I think this could be very interesting, and it would be super exciting to meet some people from Fi.
The presentation will give a brief introduction to SEO in general, outline the related problems that Flash and Ajax developers usually encounter and what methods (and dark Voodoo magic) you can use to make Google happy with either technology.
We look forward to having you come join the discussion; Beers and pizza are on us!
The first 30 people to reply with a confirmation and their contact info will be admitted to join the Fi team in their discussion.
Hopefully we are two of them 30.
Now it is time to apply for Hyper Island. You can find the application form and information on hyperisland.se and it should be sent in by April 30th.
This year the two assignments for digital media are:
“Social Networks 2020”
Imagine that it is the year 2020. You are communicating in a digital way with your friends.
- Describe this future way of communicating, as a concept.
- Describe how that this way of communicating is effecting the society year 2020
As a second part of the assignment “Social Networks 2020”, please choose one of the following three areas:
a) Management – Describe the production process from concept to final product as well as the challenges reaching your goal.
b) Technology – Describe or show your technical solution of the concept.
c) Design – Visualize and motivate the design of your concept.
“Digital Money”
Imagine the year is 2030. The world is about to change into a digital economy – making all bills and coins worthless. Your task is to figure out how future monetary transactions will be made. While doing this you have to keep the following in mind: Security issues, That your product is user-friendly, and How you want to market the change?
As a second part of the assignment “Digital Money”, please choose one of the following three areas:
a) Management – What challenges could you be facing, while marketing this solution, and how could you solve them?
b) Technology – Describe and motivate the technical solution for future monetary transactions.
c) Design – Visualize and motivate how future transactions could look like.
I have started answering the questions for the analysis of my portfolio, but as a break I’m now searching for some nice layouts for inspiration. I love the typography on these three websites and the playfulness with element and color. I find the white background very suitable for the sites as well.
“Every object tells a story if you know how to read it” -Henry Ford
The co-workers at Hyper Island wanted us to see the movie Objectified, so the class coordinator Tobias Bergström arranged three times we could watch it. I saw it today. I think it is interesting how design exists in everything around us, even in nature.
This is what is says on Objectified:
Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.
Not really. And no, the module isn’t over until December 17th. But today we got the news that all the groups will keep three people in their groups and one or two people will have to swap groups. This because it happens all the time in real life. People quit and people start on ongoing projects, so now we had to work with it.
In my group Karin was the one to leave and Pawel became the new member. I took the role as the project manager, since Karin was the one having it before. We briefed Pawel on our brief, the debrief we got back, and the brief we got and the debrief we wrote. I know, it is a little confusing, but Pawel seem to get it all.
We are almost finished with the project, except some changes and tweaks, but for now we are focusing on our individual assignments. This assignment is due on Friday, and the group project is due on Monday with a presentation on Wednesday.
Last week at Patrick Sundqvist’s lecture we were suppose to take the first letter of our last names and place it in a square 18×18 cm. The only to criteria was to find a balance between the letter and the white space, and that the letter should be recognizable. I got inspired by this and thought I wold do some small paintings for my apartment. But first I created some more squares in illustrator…
I just ordered myself a Wacom Bamboo tablet. I can’t wait until I have it here and can use it.
Here is what is says on the website:
Bamboo Fun lets you get hands-on with your creative projects, combining the benefits of Multi-Touch with the comfort and precision of Wacom’s ergonomically-designed pen.
With Multi-Touch, you can navigate, scroll, and work with simple hand gestures. With the tablet’s large touch area, you have more room to navigate than you do with other touch devices like computer trackpads and mobile phones.
Need precision? Pick up the pressure-sensitive pen to draw, sketch, edit photos, and add handwritten elements to your creations. The generous size of Bamboo Fun gives you lots of space for creative freedom, making it simple and comfortable to use.
Today was the best day at Hyper Island by far. Daniel Diaz came and had a workshop in Graffiti with us. He is a great artist and a super cool guy. You can read his blog here. Daniel had art boards, canvases, paint, caps, pens and other stuff with him and we got to create our own art.
First Daniel showed us some of his stuff from 1990 to now, and it was really cool to see his style change and transform. It was also fun to hear some of the stories behind an art piece.
After this it was time for us to create groups of four. My group = Alexander, Theo, Tomas and I. We all painted the background, and while getting dry we drew our cut outs. It was really fun drawing. I used to draw more when I lived in San Diego, but I definitely feel like it is time to pick it up again.
I haven’t seen the class this excited in a long time, and we haven’t been working this well together in…never I think. Everyone was happy. No computers involved, it was just us being creative with pen and paper, and then spray paint.
No, I’m not moving, but this blog just did. From being on the “front page” of veronicawallstrom.com, it is now on veronicawallstrom.com/blog. I hope this wont confuse you, but instead feel the excitement about what will show there instead.
I’m working on my new website and this is what I have so far. It’s not up yet, this is only a PS layout. But I’m excited about starting coding and stuff. Any feedback for now?
This is the instructional video about THISPLAY and our vision.
Project Manager: Daniel Dominguez
PR/Marketing: Veronica Wallström
Programming: Theo Stråhlén
Art Director: Alexander Gårdenberg
Creative Architect: Christoffer Erneholm
