Image: Sandra Svensson
Never accept the problem the world throws at you.
Create more interesting ones instead.
Karl Wikström were here today and talked about creating better and more fun problems. He works as a planner at DDB in Stockholm and this was such great lecture. He really pin pointed all my thoughts about my portfolio and what we are suppose to think about during Christmas and the next module.
The lecture was divided to three parts. First we looked at some case studies. Karl told us about the mean, the value, the end, and the strategy. After every part we got a task. For this one we changed the statement “have to make a portfolio” to “want to make a portfolio” and then we finished the sentence: I would like to create a portfolio because….
For the second part we went through 6 principles of interesting communication (see below) and how we could apply these to our portfolio.
- Create usefulness & value
- Find new contexts
- Create news people want to spread
- For a good cause
- Create engagement and interactivity
- Create a new product/medium
The third part was all about insights. What agencies want to see and what we should think of when creating the portfolio, when contacting people, and when branding ourselves. Here are some of the insights: “don’t be perfect, be personable“, “hiring is a group decision – support sharing“, and “you want to learn, but remember to teach as well“
